Cliffside Restaurant

Our group decided that we're going to re-vamp Cliffside Restaurant here in St. George.

Audience analysis:

Tom, 54, is one of the owner's of Cliffside Restaurant and enjoys the fancy side of things. He's a perfectionist and aspires to keep his restaurant classy and somewhat high-end. He wants to attract more business to his restaurant by appealing to more than just the older generation.

Sarah, 21, is a stay-at-home mom and is always looking for new, delicious restaurants to go to with her husband for date night. She has a hard time finding baby sitters, but plans ahead for when she does find one. She also likes family-friendly places where she can take her kids and enjoy a family night out.

Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.

My artifact:

I will be doing a redesign of Cliffside Restaurant's menu on their website. It doesn't look that appealing right now and doesn't feature a lot of photos of the food. I will be redesigning it with our group's style guide and adding photos of the different dishes.