Sunday, November 20, 2016

Cliffside Restaurant

Our group decided that we're going to re-vamp Cliffside Restaurant here in St. George.

Audience analysis:

Tom, 54, is one of the owner's of Cliffside Restaurant and enjoys the fancy side of things. He's a perfectionist and aspires to keep his restaurant classy and somewhat high-end. He wants to attract more business to his restaurant by appealing to more than just the older generation.

Sarah, 21, is a stay-at-home mom and is always looking for new, delicious restaurants to go to with her husband for date night. She has a hard time finding baby sitters, but plans ahead for when she does find one. She also likes family-friendly places where she can take her kids and enjoy a family night out.

Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.

My artifact:

I will be doing a redesign of Cliffside Restaurant's menu on their website. It doesn't look that appealing right now and doesn't feature a lot of photos of the food. I will be redesigning it with our group's style guide and adding photos of the different dishes.

Wednesday, November 9, 2016

Mis-en-scene

Production designer for Interstellar: Nathan Crowley

Nathan Crowley started out as an art director and worked on movies such as Braveheart, Mission Impossible 2, and The Devil's Own. As a production designer, Crowley has worked on films such as Behind Enemy Lines, Insomnia, Veronica Guerin, Batman Begins, The Lake House, The Dark Knight and Public Enemies.

According to an article from IndieWire, "designing wormholes, black-holes and other space-time-bending phenomena was a first" for Crowley in Interstellar. This scene with Matthew McConaughey falling into the tesseract was done with a physical set instead of using CGI.

Crowley faced difficulties like designing these sets that had to do with jumping through space-time and designing far away planets. This set design with the tesseract scene seems to be more simplistic but also complex when watching the sequence. When looking at these two photos, I see the law of continuity play out with all of the lines in the set, which also goes along great with the theme of space throughout the film. I also see all of the other Gestalt principles as well, especially law of closure as all of these lines or blocks are close together and make up the tesseract itself.




Even though designing this set was a first for Crowley, I'm sure he got some inspiration from past set designs he has worked on. This one just seems more innovative.