Communication Objectives

As a group, our communication objectives were to make Cliffside Restaurant more approachable and keep our designs simple enough to where we were working with what the restaurant already had. The restaurant is very modern and simple in its own unique, beautiful way.

As I was working on the website, I wanted to make sure these objectives were shown through what I was created. That's why I wanted to take my own photos and focus more on the beauty of the food and the design of the restaurant. I think the colors of the food really brought out the beauty of the restaurant as well. My hope was to also create a user friendly and visually appealing website to make Cliffside more approachable for our audience.

My Artifact

For my artifact, I decided to recreate Cliffside's restaurant. As a group, we wanted to keep the audience that Cliffside already has, but we also wanted to attract a younger audience as well. And I think this website can do that. It's a little for visually appealing and less plan than Cliffside's original website is. As for my inspiration for the website, I mainly wanted to keep it simple like the original website but also wanted to make it pop out more with bigger photos and our new logo. I took my own photos for this website, and even though they weren't the best, I tried to focus more on close-ups of the food and the dining areas to make it more appealing.